For Facebook account users, we connect information about your activities on Oculus and across Facebook Products and technologies to provide a more tailored and consistent experience on all Facebook products you use. For example, we will use information related to your use of Oculus, VR and other Facebook products to show you personalized content, including ads, across Facebook products.
We do not use information processed and stored locally on your headset to target ads. Information stored on the device means it does not leave the device or reach Facebook servers — which also means others don’t see your data and it can't be used for advertising. Examples of data that are processed on device include raw images from the sensors on Quest and images of your hands (if you choose to enable hand tracking), which are both overwritten instantaneously. Examples of data that are stored locally on-device include any weight, height, or gender information that you choose to provide to Oculus Move. We take extra precautions around the use of movement data like minimizing what we need to deliver a safe and immersive VR experience—for example, to keep you safe from bumping into real-world objects and making your avatar duck while playing a game—and we have no plans to use movement data to target ads.
Additionally, we do not use the content of your conversations on apps like Messenger, Parties, and chats or your voice interactions to target ads. This includes voice commands such as “Hey Facebook, show me who’s online” as well as other sounds the microphone may pick up in the immediate area beyond your voice, like ambient noise or nearby background conversations. You can visit the Privacy Center at any time to learn more about your Oculus privacy settings and how and where to change them, view your information, download your information, and delete your Oculus data.
Control the ads you see
We offer settings that let you choose how to personalize your Oculus experience and control how data is used to improve your experience. For example, you can control what data Facebook uses to show you ads and adjust your general ad settings by going to your Ad Preferences
. You can also remove ads you don’t want to see and even turn off ads from a certain advertiser right from the ad.
Examples of the information we may use to inform ads include:
The VR apps you use, so we can recommend new apps you haven’t tried yet
Your activity on Facebook, such as liking a Page or clicking on ads you see
Your activity on Oculus mobile app, such as adding a VR app to your wishlist.