Oculus information shared with Facebook and third parties


What Oculus information do you use across the Facebook family of apps?
For Facebook account users, we connect information about your activities on Oculus and across Facebook Products and technologies to provide a more tailored and consistent experience on all Facebook products you use. For example, recommendations for Oculus Events you might like to attend or ads about Facebook apps and technologies.
For Oculus account users, we connect information about your account across Facebook Products to promote safety, integrity and security on Facebook Products. For example, taking action on an Oculus account if it is flagged for spam or abuse.

How do you use data from Oculus and Facebook to personalize my experience?
When you log into your Oculus device with your Facebook account or merge your Oculus and Facebook accounts, we will use information related to your use of Oculus and Facebook for purposes such as:
  • Providing and improving your experience across Facebook products
  • Promoting safety and integrity on our services
  • Showing you personalized content, including ads, across Facebook products. This could include recommendations for Oculus Events you might like, ads about Facebook apps and technologies, or ads from developers for their VR apps.
Examples of the information we use include:
  • The VR apps you use, so we can recommend new apps you haven’t tried yet
  • Your Facebook friend list, to make it easier to find and interact with your Facebook friends who are also in VR
  • Invites and acceptances for events you create
  • Information like your name and messaging metadata for chats in VR, so that you have access to your chats across devices
  • Your photos and related content like captions, likes and comments if you share photos from VR to Facebook
  • Information about your VR activity, like which apps you use, to show you ads for other VR apps you may like
  • Information about your activity on other Facebook products, such as Pages you like and groups you join, to recommend content and things to do in VR.

What Facebook and VR activity do you use to target ads to me on Facebook and Oculus?
For Facebook account users, we connect information about your activities on Oculus and across Facebook Products and technologies to provide a more tailored and consistent experience on all Facebook products you use. For example, we will use information related to your use of Oculus, VR and other Facebook products to show you personalized content, including ads, across Facebook products.
Data privacy
We do not use information processed and stored locally on your headset to target ads. Information stored on the device means it does not leave the device or reach Facebook servers — which also means others don’t see your data and it can't be used for advertising. Examples of data that are processed on device include raw images from the sensors on Quest and images of your hands (if you choose to enable hand tracking), which are both overwritten instantaneously. Examples of data that are stored locally on-device include any weight, height, or gender information that you choose to provide to Oculus Move. We take extra precautions around the use of movement data like minimizing what we need to deliver a safe and immersive VR experience—for example, to keep you safe from bumping into real-world objects and making your avatar duck while playing a game—and we have no plans to use movement data to target ads.
Additionally, we do not use the content of your conversations on apps like Messenger, Parties, and chats or your voice interactions to target ads. This includes voice commands such as “Hey Facebook, show me who’s online” as well as other sounds the microphone may pick up in the immediate area beyond your voice, like ambient noise or nearby background conversations. You can visit the Privacy Center at any time to learn more about your Oculus privacy settings and how and where to change them, view your information, download your information, and delete your Oculus data.
Control the ads you see
We offer settings that let you choose how to personalize your Oculus experience and control how data is used to improve your experience. For example, you can control what data Facebook uses to show you ads and adjust your general ad settings by going to your Ad Preferences. You can also remove ads you don’t want to see and even turn off ads from a certain advertiser right from the ad.
Examples of the information we may use to inform ads include:
  • The VR apps you use, so we can recommend new apps you haven’t tried yet
  • Your activity on Facebook, such as liking a Page or clicking on ads you see
  • Your activity on Oculus mobile app, such as adding a VR app to your wishlist.
Learn more about how ads work on Facebook.

What information do you share with developers and other third parties?
We provide information to help developers on our platform deliver and improve their apps. For example:
  • We share your username, profile picture, and avatar with developers so you can use them in their VR app.
  • If you are using a social or multi-player app, we also may share with the developer a list of your friends who also use the same app so that you can interact with them. For example, they can offer to pair you with your friends in a game or other experience within their app, or rank your scores and achievements in that app against your friends’ scores and achievements.
  • We also provide developers with game or platform services - like the ability to share high scores or achievements. In some cases Facebook will share information with developers to enable these experiences and in others the developer will share this information with Facebook. For example, if you choose to make a purchase (such as a one-time purchase or a subscription) from a third-party application, Facebook will share information with the developer to provide the product or service you purchased.
Through our dashboard, developers can track aggregated metrics like app performance, installs, and revenue. In March 2018, we launched new PC and Mobile Hardware Reports, which provide developers with ecosystem-level metrics (also aggregated and anonymized) to help them optimize and build better VR experiences. For example, when you activate Guardian, the boundary information not only helps us keep you safe in VR, it also helps us understand the average play area people have at their disposal, which can in turn inform better level design.
In addition to information we may provide developers, developers also collect information about your use of their apps while you’re using them. For example, developers may collect real-time information about the current position of your headset and controllers to translate your movements into the virtual world.

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